Design Book of the Week: The Book of Decorating, by the Domino Magazine Editors

This week's Design Book of the Week is a slight departure from our usual because it focuses mostly on decorating and very little on architecture or building a home. We're making an exception because this book, and the magazine it was born from, is well-loved and highly recommended.

If you don't know what Domino Magazine is (or was) here's the quick story:
Domino was published from 2005 to 2009 by Condé Nast Publications. Domino, whose official tag line was "the guide to living with style", was said to be for the woman who “wants to have fun on the never-ending search for items for her home.” It was targeted to women with median age of 37.2 and median household income of $103,500. On January 28, 2009, Condé Nast announced that it would cease publication of Domino and its website. In its closing web comments, the editors reported that in a down economy advertising revenues couldn't keep up with expenses.

The other side of the story: People (ok, women) who were loyal readers of Domino MOURNED the loss of this magazine. We have one blogger friend, Modern Eve, who kept each issue (see below). Holly Becker of the popular Decor8 said "God, I feel like lighting candles or something. This is pretty yucky news." And, our own Megan Bean lets out an overly dramatic gasp at any mention of the magazine. She too saved every issue.

Modern Eve's archived copies of Domino.

That brings us full circle to the BOOK that the Domino Magazine editors published in 2008 before their demise.

It's a great book for the following reasons:

1. It is truly a RESOURCE book. A textbook for decorating. It explains everything from different types of couches, to sink shapes, to how high to hang curtains.

2. It's a bible for decorating "democracy" as the editors put it in the introduction. The editors were "convinced that decorating didn't have to be a mystery, a burden an additional source of anxiety in our busy lives." They wanted everyone to be able to discover the "joy of finding [their] own style."

3. It's inspiring! There is uninhibited feeling in this book that inspires readers do what they love in their homes.

Inspired and in love with our job,

Coats Homes